Marketing Tools for Bootstrapping Entrepreneurs

January 20, 2021 @ 5:30 pm – 6:30 pm


This event is all about creating the right message and getting it out to your audience.

Are you thinking of starting a business, or have you started one already? Who are your ideal customers, and what are the ways to reach them? How do you choose what platforms to use, and how can you tell if your efforts are working? Do you need a huge budget to design and execute an effective marketing strategy? (Hint: you don’t!)

Whether you’re already running a business or still in the idea-forming stage, this event is for you!


This event will help you to:

  • – Understand the basics of designing and executing low-cost marketing strategies.
  • – Evaluate the pros and cons of various marketing channels.
  • – Assess what types of messaging work best to reach your target customers.
  • – Understand how to measure the success of your marketing techniques.


Can’t attend at this time?  If you RSVP, you’ll get a recording of the event sent to your email.


This notice is to inform you that this session will be recorded, archived, and may be made available publicly on the BCITSA Website or social media channels. Your name may be visible but written chat messages and images will NOT be included in the recording. By participating in this session, you acknowledge that you will be recorded and the recording may be made public.

In partnership with the BCIT Student Innovation Challenge, students who attend five or more BCITSA Entrepreneurship events between September 2020 and May 2021, will earn a “Business Basics in Innovation” Certificate of Completion.

To learn more about the BCIT Student Innovation Challenge, visit: