As we all adjust to remote learning and physical distancing, many entrepreneurs are wondering how COVID-19 will impact their business and what they can do to adapt. Today we are sharing one BCIT entrepreneur’s story, explaining how Max Jones, current student in BCIT’s Marketing Management program and co-founder of Jones Baby & Co., is finding opportunity in times of uncertainty.To sell its flagship product, the Cruizer–an innovative onesie with no buttons, zippers, or snaps—Jones Baby relies heavily on online channels. The company had planned to have a physical presence in an artisan market this Spring. When that market was cancelled, Max and his co-founder, Chelsea Reed, found a virtual alternative and joined a new online marketplace. “It’s a first for us,” says Max. “The online market, Shop and Talk, will post our products twice per week. Check them out on Instagram and look for us!”
In addition to exploring new online sales channels, the founders also pour energy into cultivating an authentic presence on Instagram and connecting with their customers, resulting in sales through their website. Because of their strong online presence, sales have not suffered as a result of the pandemic. “If anything, we are doing better”, says Max.
If there has ever been a good time to ensure that your business has an effective online strategy, this is it. As Max explains, “people are spending more time online these days and it’s easy to engage with them. People are also doing more of their shopping online.”
Want to improve your digital strategy? Here are some on-demand webinars and articles to start with:
You can also reach out to your BCITSA Entrepreneurship team members (Laura and Tania) with any questions. We would be happy to have a personalized discussion about your startup needs and share our resources with you!